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UBI UBI™ Announces Simultaneous Smartphone Release of New City Guide: A Hedonist’s Guide to…Eat New York
New York City, Dec. 08, 2008 — Ubi Ubi™ (http://ubiubi-n2.ubiubi.mobi), the only high-end restaurant and travel guide designed exclusively for the smartphone platform, announces the unprecedented simultaneous release of the print and mobile versions of a new restaurant guide: Eat New York, a publication of the United Kingdom-based Hg2, makers of the Hedonist’s Guide travel series.
Eat New York is a guide unlike any in existence, but its style will be familiar to any reader of the Hedonist’s Guide series. Irreverent write-ups are designed specifically for residents or travelers who want to enjoy their time in each city to the utmost. As series fans have already guessed, Eat New York isn’t another humdrum collection of reviews — it’s more like 150 insider recommendations from your neighbors, who just happen to be well-recognized chefs. The out-of-the-way, the hidden, and the off-the-beaten-path are all highlighted here. An innovative book paired with an innovative product— it’s the perfect match.
A Hedonist’s Guide to…Eat New York’s approach is completely unique among city guides. The restaurants — across Manhattan, Brooklyn, Queens, the Bronx, and Westchester — were selected not just by reviewers, but by some of the biggest restaurant insiders in the business. According to Hg2’s founder, Tremayne Carew Pole, “That’s why this book’s contributors are as individual as our readers: Boldfaced names like Anthony Bourdain of ‘No Reservations,’ Jean-Georges Vongerichten of Jean-Georges, Drew Nieporent of Nobu, pastry chef Johnny Iuzzini, Mario Batali of Babbo, wine columnist Jay McInerney, chef Daniel Boulud, and Wylie Dufresne of wd-50 all contributed their favorite restaurants to the book.”
Like Ubi Ubi™, A Hedonist’s Guide to…Eat New York understands that upscale travelers looking to dine out are as diverse as their range of tastes, moods, and desires. So the book is enlivened by categorization into snarky but useful categories like “Abuse the Wine List,” “Worth the Schlep,” “Clandestine Rendezvous,” and “Wish They’d Thought of It” (the restaurants great chefs admit even they are jealous of).
UBI UBI™ also breaks new ground by releasing a travel guide at the same time as its hard-copy version — a first for any smartphone-based application. Mario Giacalone, founder and president of UBI UBI™, points out, “After being the first to bring Michelin North America’s content into the mobile universe, our Hedonist’s Guide release is another big first. It demonstrates our dedication to bringing cutting-edge, trusted content to our lifestyle-conscious, mobile-centric customers.”
UBI UBI™ and Eat New York are both synonymous with the finest in luxury dining and convenience for world travelers. And UBI UBI™’s features actually add value to the book: All categories are searchable by price, neighborhood, cuisine, or category using the product’s intelligent interface. You can create a custom list of your favorites, dial a restaurant’s number automatically, map all venues on the fly, and more.
The portal’s elegant, intuitive interface is designed to perform best with the latest high-performance HTML browsers, like those of BlackBerry Storm and BlackBerry Bold, as well as all other “iPhone 2.0” phones, including the iPhone, iPhone 3G, T-Mobile G1, Nokia E61i, Nokia N95, and Samsung Instinct. UBI UBI™ also supports most other smartphones, such as HTC’s XV6800, BlackBerry Curve and BlackBerry Pearl, and the Samsung BlackJack II. Large, colorful links combined with smart design make it a snap to navigate. Best of all, the complete content of Eat New York is now integrated into UBI UBI™’s site at no extra cost, as part of the unlimited, all-you-can consume month-to-month subscription fee of $2.49, or the more attractive annual subscription rate of $23.99. As part of its new holiday promotion, UBI UBI™ will be offering extra months of service free to each of its monthly and annual subscribers.
Before now, the extensive Hedonist’s Guide series contained 19 extraordinary guides to cities ranging from Istanbul to Buenos Aires, plus A Hedonist’s Guide to…Life, a book of essays on living life to its utmost. With the addition of this ultimate concierge for New York residents, tourists, and commuters alike, there’s finally a manual for those who want an insider’s knowledge of New York, including best-kept secrets, irreverent commentary, and descriptions of everything from holes-in-the-wall to the most indulgent meals available. After all, world-famous chefs should know.
UBI UBI™ was founded in the name of bringing people together through the universal language of food, one of the greatest and most consistent pleasures of living. Giacalone notes, “That’s a great reason to partner with a publisher dedicated to finding the joys of traveling, dining, adventuring, and living — experiencing everything life has to offer. We’re thrilled to have them join our mobile content network.” He adds, “We joined up with A Hedonist’s Guide to…Eat New York because I recognized that it would be an the ideal marriage: It will increase our customers’ enjoyment of food and of life. And that was exactly my goal in founding UBI UBI™.”
About UBI UBI™ (www.ubiubi.mobi)
UBI UBI™ — from the Latin phrase “from where to where” — is a premium content distributor on the mobile platform for the jet set. The company’s proprietary technology is user-focused, contextually relevant, and elegantly designed. UBI UBI was the first to bring the venerated MICHELIN Guides for New York, San Francisco, Los Angeles, and Las Vegas to the mobile platform. Its dining content will be followed by nightlife, business essentials, shopping, and more, covering a large number of cities in the U.S. and around the globe.
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CONTACT: Timothy Michael Cooper, press@ubiubi.mobi
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