UbiUbi

G1 Phone Spurring New Breed of Custom Web Portals

New York City, Oct. 31, 2008 — The October 22 release of the T-Mobile G1, the first Android phone, was a landmark step that could change the way the world accesses the web through mobile devices. According to Andy Rubin, Google’s senior director of mobile platforms, “With Android, we’ve opened the mobile Web not only for millions of users, but also to mobilize the developer community that understands the next most important platform in the world rests in the palm of our hand.”

A new breed of developers has sprung up to serve this enormous, newly enabled mobile consumer community by designing web portals for explicit use with the G1. One of the first companies to take advantage of this brand-new platform is Ubi Ubi, a just-released luxury lifestyle destination that made waves when it released its very first product last week — a mobile platform for the venerated 2009 MICHELIN restaurant guides.

Coincidentally, both the T-Mobile G1 and the full Ubi Ubi platform for the MICHELIN restaurant guides were released on the same date: October 22, 2008. Not coincidentally, both products are aligned in their goals of openness, connectivity, ease of use, intuitiveness, mobility, and community enhancement.

Taking full advantage of the G1’s portability and intuitive interface, UBI UBI’s just-released mobile platform for the 2009 Michelin restaurant guides in New York, San Francisco, Los Angeles, and Las Vegas has an elegant, attractive, an fast-rendering interface whose navigability matches the G1’s navigational features.

What better way to match a cutting-edge, trend setting, phone than with the internationally venerated Michelin, whose 22 guides cover 18 countries in 3 continents, and whose 45,000 restaurant and hotel ratings each year are respected (and feared) throughout the world? What better match to a new mobile paradigm than a company that’s set the standard in travel guides since its founding 109 years ago?

Google’s Rubin says, “Increasingly, connectivity does not just mean a phone call, but rather access to the world’s information.” In other words, access to information is the new luxury. And if information access is a key to a luxury lifestyle, that’s exactly what Ubi Ubi provides — it puts information about your leisure time at your fingertips quickly and intelligently, so you can use your time more efficiently and make better, smarter selections of where to spend your hard-earned cash.

The fast-rendering, intuitive interface is just one way UBI UBI is leading a wave of companies that are working toward developing better consumer experiences on ever-smarter smartphones. More importantly, Ubi Ubi’s content, design, and features will be influenced by the needs of its end-user community. For example, Ubi Ubi now covers restaurants in four American cities, but will soon expand coverage to other top American cities. The cities Ubi Ubi plans to cover next will be decided by its faithful mobile users; additionally, it plans to cover London, Paris, Dubai, Singapore, and more starting in the second quarter of 2009.

The T-Mobile G1 was also designed specifically for “applications to expand and personalize [users’] phone[s] to fit their lifestyle.” UBI UBI, too, considers its portal not just a piece of technology, but a lifestyle enhancement product for the high-end traveler. Mario Giacalone, president and founder of UBI UBI, emphasizes that all UBI UBI products are designed to build community, increase mobility, and function intuitively. According to him, “Our technology is entirely user-focused — if it’s not making customers’ lives easier, it’s out.”

Giacalone continues, “Technology needs to serve a purpose. It should makes the real world more accessible. It should draw people closer together. That’s exactly what we’re doing with our restaurant content, and our future content: When you’re on the go, we help you make decisions more easily, whether you’re returning to your hometown or remain on the road. This makes the time you have with others — business associates, friends, or family — more valuable, more productive, and more rewarding.”

About UBI UBI (www.ubiubi.mobi)
UBI UBI — from the Latin phrase “from where to where” — is a premium content distributor on the mobile platform for the jet set. It is compatible with the T-Mobile G1 and the entire “iPhone 2.0” market, including the iPhone, iPhone 3G, BlackBerry (Storm, Bold, Curve, and Pearl), Nokia E61i, Nokia N95, and Samsung Instinct — followed in the near future by support for most other smartphones. The mobile destination is subscription-based, and can be purchased month-to-month or year-to-year.

UBI UBI’s core development team includes professionals with significant global experience in the digital media and telecom industries. UBI UBI will be aggregating content from Michelin and other prestigious partners internationally starting in the second quarter of 2009, extending its service to include London, Paris, Stockholm, Vienna, Brussels, Prague, Dubai, Singapore, São Paulo, Mumbai, Buenos Aires, and Cape Town.

PRESS RELEASE
CONTACT: Timothy Cooper, press@ubiubi.mobi

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