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MICHELIN Guide Goes Mobile In Exclusive Content Partnership with Luxury Portal Ubi Ubi
New York City, Oct. 22, 2008 — You live on planes, trains, and taxis. Your address changes almost daily. Restaurants are your only kitchen. For the high-end, design-conscious traveler, choosing the best restaurants to dine at can be a full-time job in itself.
That is, until October 22, 2008.
UBI UBI™ (www.ubiubi.mobi), an innovative aggregator of luxury lifestyle content, announces an exclusive agreement with Michelin to bring its North American MICHELIN Guide restaurant recommendations to the mobile medium for the first time.
For more than 100 years, the obsessively researched MICHELIN Guide series has been considered the definitive restaurant guide for people seeking reliable recommendations on where to eat at all budget levels. And now, through the efforts of UBI UBI, Michelin’s restaurant reviews for New York, San Francisco, Los Angeles and Las Vegas will be available at your fingertips, wherever you go.
The launch of UBI UBI’s mobile destination, known simply as Ubi Ubi, is specifically geared toward high-end mobile users — the “iPhone 2.0” market, including owners of the iPhone, iPhone 3G, BlackBerry (Storm, Bold, Curve, and Pearl), T-Mobile G1, Nokia E61i, Nokia N95, and Samsung Instinct — followed in the near future by support for most other smartphones.
New features have been released weekly to coincide with the release of the four North American MICHELIN Guides this month. Unique features include filtering based on your dietary preferences, a recommendation system that learns what you like, and frequently updated editors’ picks that challenge you to discover new culinary treasures.
“This venture marks the first time Michelin North American content is available in a mobile application,” notes Mario Giacalone, president of UBI UBI. “There is a huge demand for essential lifestyle information from sophisticated mobile users,” he adds. “We’re now seeing the first style-conscious mobile browser-based application that specifically caters to the high-end palate. And in the future, Ubi Ubi will continue to bring you exclusive, on-the-fly access to the most trusted names in venue guides and reviews.”
The official October 22 launch is targeted toward the New York, San Francisco, Los Angeles, and Las Vegas markets. Ubi Ubi will be expanding its aggregated content from Michelin and other prestigious partners internationally starting in the second quarter of 2009, providing content for London, Paris, Stockholm, Vienna, Brussels, Prague, Dubai, Singapore, São Paulo, Mumbai, Buenos Aires, and Cape Town.
ABOUT UBI UBI (www.ubiubi.mobi)
UBI UBI — from the Latin phrase “from where to where” — is a premium content distributor on the mobile platform for the jet set. The company’s proprietary technology is user-focused, contextually relevant, and elegantly designed. The first category for its luxury mobile content is dining, to be followed by nightlife, business essentials, shopping, and more. The core team include professionals with significant global experience in the digital media and telecom industries.
ABOUT THE MICHELIN GUIDE
Now representing 18 countries and three continents, the collection of 22 MICHELIN Guides includes more than 45,000 addresses. Its team of highly trained inspectors visits establishments anonymously, applying Michelin’s international standards for quality across many categories. In North America, the company has introduced MICHELIN Guides for New York City, San Francisco Bay Area & Wine Country, Los Angeles, and Las Vegas.
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CONTACT: Timothy Cooper, press@ubiubi.mobi
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