Archive for the ‘Indulge’ Category
Churning Out Decadent Pleasures with Ice Cream
September 18, 2009
Dessert just got a lot more sinful with the opening of The Icecreamists Pop-Up Ice Cream Boutique at London’s Ultralounge in Selfridges. The shop, which will remain open until November 1, is making a name for itself by reappropriating our innocent childhood visions of ice cream. The most infamous of their treats is likely the Sex Pistol, a recipe infused with gingko biloba, arginine, and guarana. It’s essentially a frozen Viagra cocktail (with a shot of absinthe thrown in for good measure). The management has capped the limit for this treat to one per customer – either to prevent libidinal overload or to pump up the allure of the concoction. Though the general focus is on original, hand-crafted recipes, that doesn’t mean the shop’s presentation isn’t helping to draw in customers.
One visit to the shop’s web site makes it clear that this is no mom-and-pop ice cream parlor – unless, of course, mom and pop happen to be a couple of Gothic foodies with a penchant for leather. An animated metallic skull emblem is the company logo; and customers are greeted with a photo of two topless women with ice cream dripping down their torsos under a tagline that reads: “God save the cream.” Indeed, libido seems to be a recurring theme.
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